du Signs Strategic Agreement with iBwave

Opts for RF-vu in-building wireless design solutions

Montreal, Canada – October 6, 2009 – iBwave Solutions, the world’s in-building standard design and planning software provider, today announced that du, the integrated telecom service provider in the UAE, have signed an agreement to plan state-of-the-art indoor wireless networks in high-rise buildings in the UAE. du offers voice, data, video and content services over fixed and mobile networks to consumers, businesses and carriers.

In the UAE’s fast growing market, in-building wireless networks have emerged as an essential operational backbone in commercial buildings. They provide reliable access to data to support the latest mobile applications, and satisfy mobile end-users’ increasing demands for superior in-building coverage. du is therefore taking advantage of this market growth by implementing the most up-to-date wireless networks and support systems. With iBwave Design software and solutions, du can make sure that the end-to-end standard software solution will minimize possible errors and provide fast and accurate results through improved monitoring and reporting tools for guaranteed project outcomes.

Hatem Bamatraf, Senior Vice President - Network Development, du, said: “du and iBwave share a common goal to provide customers with state-of-the-art wireless mobility services in the UAE. iBwave Design will enable us optimize network efficiency to deliver reliable and innovative services that fulfill our promise to enable better user experience of various services for our customers. We are confident that iBwave Design will ensure us long-term sustainability within our operational structure through secured documentation and flexible designs, allowing us to support current and future technologies and deliver on our promise of product and service excellence.”

“It is an honor that du selected our flagship product as their official standard in-building platform to design and plan wireless networks of remarkable high-rise buildings that are surging in Dubai and Abu Dhabi, which are mapped as worldwide icons of innovative architecture,” says Mario Bouchard, President and CEO of iBwave Solutions.

This new business opportunity is important to iBwave since it propels the company to offer their solutions in a region where the economical development surge is spurring a countless number of new high-rise constructions, all of which must be equipped with wireless cutting edge technologies.

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 34 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/personal/mobile. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

  • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek

  • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.

  • du corporate brand launch campaign awarded a Cristal MENA award in 2008

  • du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

  • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

  • Silver Award for the best website in the ICT category at the UAE Web Awards 2007 du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007


Saugat Chatterjee
Public Relations Manager
Brand & Communications
Mobile: +971 55 9367045
Email: [email protected]

About iBwave
iBwave Solutions, the standard for converged indoor network planning is the power behind great in-building wireless experience, enabling billions of end users and devices to connect inside a wide range of venues. As the global industry reference, our software solutions allow for smarter planning, design and deployment of any project regardless of size, complexity or technology. Along with innovative software, we are recognized for world class support in 90 countries, industry’s most comprehensive components database and a well-established certification program. For more information visit: www.ibwave.com

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